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Tag: economics and business management

Posted on June 20, 2019June 20, 2019

Marketing Grapes

Grape marketing.

The Agricultural Marketing Resource Center is a national information resource for value-added agriculture. See their website for numerous links to marketing resources for grape growers.

The attached Marketing Wine Grapes, a PowerPoint presentation and accompanying notes, developed by Extension …

Posted on June 20, 2019June 20, 2019

Increasing Customer Satisfaction Improves Tasting Room Sales

Miguel Gomez, assistant professor of horticultural marketing at Cornell University, conducted a study measuring customer satisfaction based on attributes of twelve winery tasting rooms in the Finger Lakes region of New York in 2010. The study showed that customer satisfaction

…

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This is a national Cooperative Extension resource

This work is supported in part by New Technologies for Agriculture Extension grant no. 2020-41595-30123 from the USDA National Institute of Food and Agriculture. Any opinions, findings, conclusions, or recommendations expressed in this publication are those of the author(s) and do not necessarily reflect the view of the U.S. Department of Agriculture.

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